SPORTS NEWS

Zinedine Zidane honours us with his presence to the Physiotherapy and Fitness Equipment Trade Show in France...

LPG, leader in the Re-education and Physical Therapy market in France, participates every year in the Physiotherapy and Fitness Equipment Trade Show with a stand covering more than 500 sq.m. (5,400 sq.ft.).

The 2008 edition, held in Paris from October 3 to 5, was marked by the presence on the LPG stand of Zinedine Zidane and his wife. The champion, himself equipped with a Cellu M6 Keymodule at home in Madrid, came as a friend to visit LPG managers and to see what’s new (the Huber-SpineForce, "The Back Machine", in particular). Hundreds of people gathered around the sportsman for an autograph or a handshake.

A great honor and a source of pride for LPG...

Communication / Marketing

Powerful, successful marketing aids (mail shots, brochures, press advertisements, photos, etc) are now available from LPG to help you develop an effective, comprehensive marketing strategy and optimize your sales.

Our website www.lpgsystems.net has been designed to meet all your needs. Under clearly identified headings (medical, scientific, spa, etc), you can download ready-to-use documents that can easily be customized (logo, contact details, etc) and adapted to your markets. And of course, they are constantly being updated.

LPG sponsors three Beijing Olympic medalist swimmers.

LPG has recently signed a sponsorship contract with the famous "Cercle des Nageurs" Swimming Club (CNM) in Marseilles (France), and its team of champions "MARSEILLE TEAM 2012", which includes three Olympic medalists, Frédérick Bousquet, Fabien Gilot and Grégory Mallet, silver medalist in the 100m freestyle relay team in Beijing. The three swimmers are the new ambassadors for the Back Machine, Huber-SpineForce, that they use for training during their preparation. LPG wishes them good luck in this new season of competitions.

Success "Made in Taiwan"

As a regular feature in this newsletter, we will bring you the "success stories" of other distributors. We will tell you about their sales methods, their outstanding results or the marketing strategy they have developed in their market. Here is the story of the Taiwanese distributor DMT:

DMT, the LPG distributor in Taiwan, brokered an unlikely marriage between LPG treatments and ...a carton of fruit juice. And it works! In practical terms, DMT negotiated a free partnership with a brand renowned for the quality of its fruit and vegetable juices containing nine vitamins and minerals.

A natural union, finally, between a juice known for being healthy for the body and a responsible beauty care treatment, Lipomassage. On the packaging appeared an LPG beauty visual and the website address www.lpgbody.com.

Those interested simply had to log to the website to download their "e-coupon" and thus win a free Lipomassage treatment at one of the LPG-equipped centers that DMT had negotiated with to offer treatments to the winners. The month-long campaign, (from July 1 to 31 this year), increased the Taiwanese distributor's website traffic. More than 300 people logged on.

AND WHAT IF YOU SPONSOR A NEW DISTRIBUTOR?

In 2009, our goal is to strongly develop our export positioning and sales worldwide. LPG Systems will be launching a "large recruitment campaign" focusing on sourcing new partners around the world and replacing some existing distributors who are unable to commit to our vision, values and strategies.

In this context, you can recommend a company you have identified as particularly effective or who has expressed interest in joining the LPG family. You can speak about this directly to your area manager!

SPEAKING ABOUT THE COMPETITION

Dr Philippe Blanchemaison, Vascular Doctor in Paris, Head of Teaching at the Faculty of Medicine, Paris: "Beware of scar collagen!"

Liftmassage and Lipomassage stimulate cell activity, in particular, the production of elastin and collagen. Now, other techniques proposed on the market (laser, pulsed light, etc) make the same claims. However, they are based on heating the tissue and the cells. The cells then create a cicatricial collagen in reaction to this increase in temperature, but the development of this collagen cannot, by definition, be controlled (we speak of anarchic cicatrization).

On the other hand, LPG techniques create high-quality, natural collagen. Research proves that the fibers thus recreated are better structured and organized. The skin thus regains natural suppleness and firmness.