Throughout the year LPG has advertised using an innovative communication concept in the beauty world: a non-retouched body and face campaign across women’s magazines such as ELLE, Marie Claire, Grazia and Psychologies etc.
The aim was to stand out from the crowd and establish the 100% natural aspect of our body and face techniques using high-impact, certified non-retouched monochrome photography alongside the tag-line “Because there is a more effective way to naturally reduce cellulite/wrinkles than retouching”
We are proud to announce that LPG received the TOP COM Bronze Award this October for its campaign. Another example of LPG’s constant innovation for your future.
